The Wall Street Journal recently ran a Front Page story about Travelers and its extensive efforts to stop other companies from using an umbrella logo -- either to identify themselves or in their advertising. And Travelers’s efforts don’t stop at insurance companies. The moral of the article: Travelers takes its iconic red umbrella seriously. Like, really serious. Like, don’t even think about it seriously. I’m now afraid to even talk about insurance coverage in the rain.

It’s a fun article -- and I had the thrill of being quoted in it. Check it out here:

http://www.coverageopinions.info/WallStreetJournal5_26_2015.pdf